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Chemmy and The Alpine 4 Ski Round Canary Wharf

If you walked through Canary Wharf’s shopping centre on Monday or Tuesday, you may have seen a bunch of athletes working out on strange-looking cross trainers while shouting about breaking a world record. If so, you’ll have witnessed the efforts of Olympian skier Chemmy Alcott and hardcore athletes... Read more

Fitness testing with The Arctic V and Chemmy Alcott at Kingston University

On a cold, rainy evening in November, we headed to Kingston University's Sport, Nutrition and Exercise Sciences Department to meet up with former Olympic athlete Chemmy Alcott and a few members of The Arctic V. Just in case you'd forgotten, The Arctic V are comprised of Chemmy, Max Willc... Read more

Support The Arctic V and follow their journey to Greenland

We're delighted to announce that we're supporting Chemmy Alcott and The Arctic V as they train and prepare to tackle the Arctic Circle Race. In March 2015, Chemmy, Richard Gibbs, Max Willcocks, Chris Brooks and Adam Libbey will be heading to Greenland for three days of intense racing around the Arc... Read more

Chemmy Alcott and The Arctic V create a new Guinness World Record

We were delighted to witness history being made last Friday, courtesy of The Arctic V. Arriving in Hyde Park on a blustery afternoon, we had a good feeling that the five athletes would smash the Guinness World Record for fastest mile on roller skis by a linked team, but we didn't know just how we... Read more

How to get fit and fight the flab at your desk

Want to hone your body so you can look like The Arctic V, but worried your desk job will hold you back? No fear; there are ways you can improve your posture and strength, just by doing a few of these simple exercises every day. Improve your mobility - advice from SportsShoes.com expert Margarita ... Read more

Paris minibreak guide: How to do the city in five days

Heading to France's capital for Euro 2016? If you're tying in your visit with a trip to Paris, here's how to make the most of your time in the capital. Paris is full of beautiful buildings, vibrant culture and lots to see and do, and it can be tough trying to decide what you should do first. So, we... Read more

Chemmy Alcott and The Arctic V prepare to smash another world record

***We're pleased and proud to announce that Chemmy and the gang officially smashed the Guinness World Record on Friday, February 13. Read all about their record-breaking activities here.*** The Arctic V are hoping to smash another world record - but this time, they've given themselves the ultimat... Read more

Chemmy Alcott and The Arctic V smash The Arctic Circle Race 2015

Despite broken skis, strong winds and the occasional faceplant, Chemmy and The Arctic V are in high spirits and are safely back in Sisimiut after the Arctic Circle Race 2015 was drawn to a premature and dramatic close. The group were preparing themselves for day three of the challenge when unexpe... Read more

Just in time for Valentine's Day: Holiday proposals which went horribly wrong

Holiday proposals are magic, aren't they? Well, you'd hope so. Sand, sun, sea, and something sparkly - it all sounds like the perfect way to get engaged, doesn't it? Well, that's true most of the time, but occasionally even the best-laid plans can go awry. If you're thinking of proposing on holida... Read more

Get the inside story on The Arctic V’s journey to the starting line

They trained. Hard. They flew. For miles. And then they smashed The Arctic Circle Race (well, as hard as the terrible weather conditions allowed). But nobody knows the inside story on their journey to the starting line...yet. Chemmy, Max, Richard, Chris and Adam left the UK on March 16 and flew t... Read more

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