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Columbus Direct and Chemmy Alcott's virtual reality ski lesson

This Wednesday, Columbus Direct will be using a new virtual reality platform to bring skiing expertise to anyone who’s looking to improve their skills. Our brand ambassador Chemmy Alcott and her husband Dougie Crawford will be conducting the virtual reality ski lesson at The Snow Centre in Hemel He... Read more

Chemmy Alcott hits new heights at the ArcelorMittal Orbit

When we were invited along to watch Olympic champion Chemmy Alcott abseil down the ArcelorMittal Orbit with her husband, alpine skier Dougie Crawford, we immediately said yes.  Chemmy's not content to enjoy a slower pace of live now she's retired, and after tackling The Arctic Circle Race, she's tu... Read more

15 things you don’t know about Chemmy Alcott

You’ll probably know her best for her star turn at the 2014 Winter Olympics (and for being our brand ambassador, obviously), but just how well do you know Chemmy Alcott? We’ve found out some rather interesting facts about our favourite four-time Winter Olympian... “I got married in 2014 [to alpine ... Read more

Ski and Snowboard Show 2013 with Chemmy Alcott

Highlights of Chemmy at the Ski and Snowboard Show at Earl's Court, London, October 30th 2013 http://youtu.be/ZxDGL7G0iBE In Chemmy Alcott’s most important year of her career, her focus on the 2014 Sochi Olympics is like a clamped crocodile’s jaw. Her determination and fight are steely as she face... Read more

Chemmy A Million Thank Yous

Four-time Olympian and all-round inspiration, Chemmy Alcott has done our country proud. And we are just chuffed here at Columbus Direct Insurance to see her achievements at Sochi. We were all biting our nails watching her race as she came in not even two seconds off the Gold medal time in the women’... Read more

How to think like Chemmy Alcott

There seems to be no stopping our brand ambassador, Chemmy Alcott. Despite recently tearing her ACL (the tough band of tissue joining the thigh bone to the shin bone at the knee), she’s still firing on all cylinders. Her recovery’s going well, and she’s determined to make the most of her time off t... Read more

Chemmy Alcott reveals her top 10 favourite things about the start of the ski season

The summer’s over. Autumn, with all its chilly crispness, has arrived. And after that - the long-awaited start of the ski season. For all the skiers out there, summer’s been great, but that first taste of autumn brings an unmissable shiver of anticipation; a barely-detectable frisson of excitement.... Read more

Chemmy Alcott - travelling with a 10 week old baby

Following the birth of her baby boy Locki in January this year, four-time British Winter Olympian and our brand ambassador Chemmy Alcott has long gone back to her demanding work duties. Juggling between sleepless nights, her work as a ski race coach and TV presenter, as well as a hectic travel sched... Read more

Chemmy Alcott Interview - What's Next?

As a proud sponsor of Chemmy Alcott we were thrilled to watch her race at Sochi, her fourth Olympics, and place 19th. To come back from a leg break in August and perform so well for Team GB in February is a prime example of a strong women who just does not give up. So we can't imagine she preparing ... Read more

Why Chemmy Alcott gives 100% in Olympic training and interviews

If you saw the Clare Balding show on BT Sport on Friday night, you would've heard Chemmy Alcott rush through the story of her near death experience, then launch into an exuberant description of the single-mindedness that drives her towards her fourth Olympics. She even ending up putting words in Mar... Read more