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Max and True reveal the ins and outs of training with a husky

When The Arctic V come across teams of huskies in Greenland, Max Willcocks will be more familiar than most; he already owns his own husky, a 2.5-year-old Siberian husky called TrueDog. Max walks and runs with True every day; each week, he’ll cover up to 60 miles with her, although True ... Read more

Suited and booted: How Profeet made The Arctic V’s ski boots practically perfect

There are skiing boots, and then there are skiing boots for champions. Which category do you think The Arctic V’s boots fall into? A few months ago, Chemmy and Max visited Profeet, in west London, to ensure their skiing boots were the best they could be. The company specialise in creati... Read more

Guilt-free sweet treats for athletes in training

If you’re training for a sporting event, you’ll be no stranger to dedication, discipline, early nights and healthy eating. But even the most focused of athletes will occasionally look at some chocolate and think 'I am fairly tempted right now.' Luckily, Max Willcocks is on hand to tell us about s... Read more

The Arctic V reveal their training tips for The Arctic Circle Race

Let us make ourselves absolutely clear - The Arctic Circle Race will be the toughest test The Arctic V have faced yet. The three-day challenge will take it out of our five intrepid athletes - so it’s vital that they train well. We spoke to Max Willcocks about the training that they’re undergoing,... Read more

Chemmy and The Alpine 4 Ski Round Canary Wharf

If you walked through Canary Wharf’s shopping centre on Monday or Tuesday, you may have seen a bunch of athletes working out on strange-looking cross trainers while shouting about breaking a world record. If so, you’ll have witnessed the efforts of Olympian skier Chemmy Alcott and hardcore athletes... Read more

Fitness testing with The Arctic V and Chemmy Alcott at Kingston University

On a cold, rainy evening in November, we headed to Kingston University's Sport, Nutrition and Exercise Sciences Department to meet up with former Olympic athlete Chemmy Alcott and a few members of The Arctic V. Just in case you'd forgotten, The Arctic V are comprised of Chemmy, Max Willc... Read more

Support The Arctic V and follow their journey to Greenland

We're delighted to announce that we're supporting Chemmy Alcott and The Arctic V as they train and prepare to tackle the Arctic Circle Race. In March 2015, Chemmy, Richard Gibbs, Max Willcocks, Chris Brooks and Adam Libbey will be heading to Greenland for three days of intense racing around the Arc... Read more

Chemmy Alcott and The Arctic V prepare to smash another world record

***We're pleased and proud to announce that Chemmy and the gang officially smashed the Guinness World Record on Friday, February 13. Read all about their record-breaking activities here.*** The Arctic V are hoping to smash another world record - but this time, they've given themselves the ultimat... Read more

The Arctic V's training in Austria

Earlier on this year, The Arctic V headed to Austria to get their training up to speed. Here's what they got up to... Trip factfile: Dates of the trip: January 4 - 8, 2015 Location and where they were staying: The gang were staying in a chalet which has sponsored them called The Apsle... Read more

Chemmy Alcott and The Arctic V create a new Guinness World Record

We were delighted to witness history being made last Friday, courtesy of The Arctic V. Arriving in Hyde Park on a blustery afternoon, we had a good feeling that the five athletes would smash the Guinness World Record for fastest mile on roller skis by a linked team, but we didn't know just how we... Read more

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