Preferential is now part of Columbus Direct

We are delighted to advise that Preferential is now part of Columbus Direct and to offer a discount of up to 30% on our call centre prices or 20% off our web prices for all Preferential Direct customers!

In addition customers will also enjoy a FREE Travel Concierge service, including Flight Status alerts, Itinerary Manager, Check-In Service and iPhone App filled with destination information!

Use promo code PDCOL today and enjoy a 30% discount on Columbus policies.


Columbus has been one of the UK's leading travel insurance providers for over 20 years. With a history of providing fantastic value and first class customer service, we are confident that Preferential Direct customers will now benefit from the wider selection of products and services that Columbus offers along with their commitment to providing the best value products on the market.

Existing customers of Preferential Direct can find a copy of the policy documents here

* Up to 30% discount compared to call centre prices or 20% discount on website prices. Discounts do not apply to any additional medical conditions or policy options attracting additional premium to the policy.”

Preferential Direct and Columbus Direct are both trading brands within The Collinson Insurance Group of companies.