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Columbus Direct Travel Insurance Affiliate Programme

Columbus Direct is a leading travel insurance specialist, established in 1988 and with a reputation for innovation in the industry, being the first company to sell travel insurance direct in the UK.

Having covered over 15 million holidaymakers since 1988, customer satisfaction and value for money are the driving forces behind Columbus Direct and we pride ourselves on providing a quick, efficient and hassle-free service. Our latest customer surveys show that over 95% of customers would recommend us to their friends and family.

We offer a wide range of travel insurance products including single trip, annual, backpackers, winter sports, business travel, adventure travel and senior travel insurance, as well as cover for pre-existing medical conditions, gadget and ash cloud cover.

In 2006, we were one of the first online travel insurance providers to establish an affiliate programme and, since then, we have really valued the contribution that our affiliate partners make to our online sales channel. We work hard to develop and maintain profitable long term relationships, so much so that many of our valued partners have already enjoyed working with us for over eight years.

What is the Columbus Direct Affiliate Programme?

If you have a website ideally related to travel or financial services, and would like to partner with Columbus Direct to promote our award-winning travel insurance products then we would be delighted to hear from you.

The Columbus Direct Affiliate Programme is designed for simplicity and ease. By linking your site to ours using the text links and regularly updated creative resources provided by us, you can earn generous commissions on all sales made by customers who find us via your own website.

We handle all customer service, fulfilment, and the tracking of sales generated from your site. You can choose from a range of linking options, sending customers either to our home page or direct to our quote engine for specific types of travel insurance cover.

How does it work?

Joining the programme is simple, it won't cost you a penny to become an affiliate and we will provide you with all the links or banners you need to put on your website.

To squeeze revenue from your website traffic, the more traffic you send to us, the more commission you earn, with no limits on traffic volumes. As a Columbus Direct affiliate partner, we will pay you 16% commission on all sales you generate each month.

You will also benefit from a 120-day recurring cookie, which means that you'll earn commission when your customers return and purchase directly from Columbus Direct.

Why should you join?

Becoming a Columbus Direct affiliate means you are partnering with one of the UK’s leading Travel Insurance providers. We offer industry beating commission rates and will go the extra mile to provide you with the resources that you need to be successful in the promotion of our products and services.

We market extensively on TV and throughout the London Underground network, as well as communicate regularly with our customers. The result of which is that we are one of the most trusted and respected brands in the market and our track record within the industry and our multiple award winning achievements are a testament to this. In addition;

Aside from the wealth of resources that we provide to assist our affiliates in the promotion of our brand and our ongoing commitment to continue to invest in infrastructure, it’s the popularity of our product offering that sets us apart and makes a real difference to your earning potential. Affiliates experience exceptional conversion rates when promoting Columbus Direct for the following reasons:

  • We offer award winning travel insurance at highly competitive rates
  • We offer a wide choice of cover levels that our customers can tailor to their needs
  • A range of optional “Bolt-on” cover including: Zero excess, Gadget cover and more
  • 95% of customers would recommend Columbus to their friends and family
  • 4.7 / 5 Customer star rating, based on price, products, ease of use and customer experience

How do I join?

The Columbus Direct affiliate programme is available via The Affiliate Gateway (TAG). If you would like to participate in the Columbus Direct affiliate programme and you already have an affiliate account set up with TAG; simply find our programme listed in the TAG programme directory from within your affiliate account and apply to join in the usual way.

If you are not yet registered with The Affiliate Gateway and would like to join specifically to work with Columbus then you may join TAG & apply for the Columbus Direct affiliate programme here.

Upon completing the registration form, your application to join the programme will be automatically sent to the account management team for review.

If you have any questions regarding our affiliate programme and would like to speak to one of our dedicated account managers at The Affiliate Gateway prior to joining the programme, then please contact: