By Dale Western on 23 October 2014

A new advert has been launched in Australia that aims to 'frighten people' into buying travel insurance.

Backed by Australian Foreign Minister Julie Bishop, in association with the Choice Guide to Travel Insurance, the unusual ad chooses to personify the 'risk' uninsured people face as a large, intimidating man who's out to spoil their fun.

The advert has been released to highlight the lack of travellers buying insurance; Ms Bishop revealed as many as one in five Australians who travelled overseas during the last two years didn't purchase a policy.

Speaking to, she said: "The Australian Government will not meet expenses if travellers are uninsured, including expensive overseas hospital and medical evacuation.

"I encourage travellers to read the fine print of the policy to ensure they are covered for their destination, for their planned activities, or if they have pre-existing medical conditions."

The ad follows the adventures of a hapless traveller who hasn't taken out travel insurance, and how he's woefully unprepared for what life has in store for him. Meetings with pretty girls, massages and bike rides are all ruined by 'risk' - however, he's 'cut down to size', literally, when our hero takes out travel insurance.

We won't tell you what happens to the character that plays 'risk'. Just watch the advert and enjoy...

Image credit: YouTube/Compare Travel Insurance

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