By Vicky Anscombe on 21 October 2015

The next time you're tempted to post a picture of yourself basking in the sun by the pool or frolicking at a Full Moon Party, stop. 

A new study has shown that nearly half of the UK think one to three holiday images on their Facebook or Instagram is spam, and one in five get so cheesed off with relentlessly-smug holiday posts that they'd consider 'unfriending' that person in order to stop seeing their updates.

The study, put together by, polled 2,000 members of the public, and asked them their views on 'holiday spam' - posts which serve no purpose apart from bragging, or making others envious. This includes the number of photos people are willing to tolerate on their social feeds before becoming frustrated or jealous.

When asked about their levels of bitterness when faced with holiday updates, 27% of people stated they feel most resentment over holiday photos when they are stuck in the office at work. Dark mornings and the winter months kicking in were also a reason 26% of people felt irked, alongside low bank balances (20%) and returning from a holiday of their own (17%).

However, there is hope for humanity - 8% of people admitted they don’t get jealous at all when holiday pictures appear in their feeds.

To celebrate their survey, and provide yet more fodder for carnivores, AttractionTix have launched a limited edition 'Holiday Spam'. Perfect as a passive-aggressive gift, the 200g tin features instructions about how to send the tins out to your chosen 'spammers', so they'll get the message. Eventually. You can buy it here.

Holiday Spam

We love social media, but we think holidays are best spent offline; stop clicking, start living, as it were. Did you know that your social media accounts can get you into trouble before you leave the country, as boasting about your holiday could invalidate your home insurance?

However, there's always the opportunity to bag a cheap holiday if you have a large social media following. Swings and roundabouts, as it were.

Image credit: Shutterstock

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