It's the time of year when all men anxiously begin grooming their facial hair and start looking at expensive waxes and combs on the internet. That's right - Movember is almost upon us, and he who can grow the finest moustache will be the talk of the town.
Not content with just the one month of hirsute fun, we've decided to extend the festivities - and the men of Columbus Direct will be taking part in Octobeard in order to give their facial hair a practice run. They have just under three weeks to grow the finest beards the company has ever seen - are they up to the task?
There's no charity element involved, although we will be setting up a Just Giving page for our Movember efforts - this is just for fun.
We'll be giving you twice-weekly updates on our Facebook page to see how the men taking part in Octobeard are getting along. Who's grown the bushiest beard? Who's clearly cheating by sticking fluff to their face? And who is seemingly incapable of growing any facial hair at all?
At the end of October, everyone taking part in Octobeard will be shaving off all of their hard-grown efforts for Movember, and the fun will begin all over again.
Don't forget to check out our Facebook page to see how the guys are getting on; we can't wait to see whose beard should be feared...